![]() ![]() It’s a type of navigation tool that lets you organize content by topic and then further break down each individual page into other categories. Topic MatrixĪ topic matrix is a way to organize content using subpages. The best scenario to opt for this type of content hub is when you have a lot of existing content that you want to make available to readers during their browsing sessions. It’s essentially a collection of individual documents that can be organized by keyword, location or date. Content DatabaseĪ content database is a complete archive of all the content you’ve published. Where a content library covers more broad terms, a topic gateway is best suited for long-tail keywords. It combines a content library with individual articles and subpages, offering readers a central location for exploring your topic in-depth. Topic GatewayĪ topic gateway content hub is a hybrid of the two previous models. With our pillar page strategy, we’ve received 4x the traffic of a normal blog post, obtained 10x more newsletter subscriptions per page than an average blog, experienced lower bounce rates and had better organic results overall. They’re a mix between a landing page and a blog post with one overarching and targeted subject. Here at Brafton, we’ve created several content libraries in the form of pillar pages. Finally, inside each subpage, there’ll be internal links to individual articles that tackle specific queries. This will then be linked to from subpages that each focus on different aspects of the topic in question. Using this model, you’ll create one page that serves as a pillar page for all content related to the central topic (the library). Content LibraryĬontent libraries offer a more structured approach to organizing your content. Typically, this will translate into one page and up to 20 static subpages. When using the classic hub and spoke model, blogs are organized around a central pillar topic, with every new piece of content (spokes) added to the hub supporting this pillar in some way. Classic Hub and SpokeĬontent hubs organize information around a main topic like blogs do, but they present this content in a more user-friendly way. The following are a few of the most effective: 1. There are several types of content hubs, each with their own unique characteristics and purpose. ![]() Great content can also link together multiple content hubs, forming a powerful web that’s perfectly optimized for search engines and user experience. ![]() If the content is not immediately relevant to readers, it doesn’t belong in the hub page. It is, however, the place where you’ll find links to a detailed blog post, article or another resource that answers users’ queries. A hub is not a place for an “About Us” page, e-commerce, product or service landing pages, event announcements or press releases. To further differentiate a hub from a website, it helps to understand what types of pages you won’t find on one. Additionally, hubs make it easier to provide value to readers at every stage of the buying journey. This format gives more exposure to evergreen content and helps users find what they’re looking for faster. All the related content revolving around the hub is compiled and curated for readers. Content Hubs vs Websites: What’s The Difference?Ī hub gives readers more freedom to find the content that is most valuable to them, in the form that they prefer. Your content hub doesn’t need to be a complicated place - it just needs to be useful for your readers. In fact, the best content hubs are simple, clean and easy to navigate. The good news is that content hubs can be built on any budget, and they don’t have to include a ton of bells and whistles. They’re helpful for your marketing strategy because by organizing your content into logical categories, you’re making it easier for readers to find what they’re looking for - even if they don’t know exactly what that is. That’s it! Not so scary now, huh?īut that definition is a little vague, so let’s see if we can get more specific.Ī content hub is a central location for your branded content that readers can visit and find what they need, all in one place. A content hub is a curated collection of branded content related to a topic. Let’s take a second to understand what we’re talking about here. First, you had to create individual pieces of content to fill your blog and social media pages … and now you have to create an entire hub page of relevant content? What does that even look like? If you’re a business stakeholder who has struggled with generating inbound leads, the phrase “content hub” might send a chill down your spine.
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